Ideas for campaign extension

So, the campaign posters sort of reminded me of a calendar. And I thought I could connect the 17p/day to the 30/31 days of a calendar. And use that further to expand the campaign.

For other media, I'm looking at smart technology like iPhone applications, Mobile Advertising (SMS/MMS), Online, etc.

Here are a few iPhone applications that I liked and could use as references for my campaign.

New Media

I want to expand my 17p poster campaign to other media. Maybe guerrilla marketing or live installations.

Like a giant bandaid stuck on a pole with the message on it. Or a giant wooden pencil on a pavement.

But I'm going to wait till after assessment/feedback to go ahead with it.

Poverty Campaign by People In Need

Priorities- Consumerism Versus Needs

I found these print advertisements. It's a brilliant campaign in my opinion. And quite similar to my '17p Comparison campaign'.

Will.I.am backs charity campaign with new song

Black Eyed Peas frontman Will.i.am has leant his backing to the Global Call to Action against Poverty (GCAP) by writing a new song.

Together with African singer Angelique Kidjo, the song was played will live to launch the new GCAP campaign, also called ‘in my name’, outside the UN, where world leaders will be meeting to discuss how to save a world in crisis.

The campaign features celebrities, dignitaries and citizens, all holding their governments accountable for the lack of progress on meeting the Millennium Development Goals and has been launched across MTV and inmyname.com.

The campaign is being organised under the umbrella of GCAP together with Oxfam International, Save the Children and Comic Relief.

Will.i.am said, “We can be the generation that ends poverty,” said “Politicians promised in 2000 to halve poverty in 15 years. They made this pledge in my name, now they must act to achieve it.”

The campaign has garnered the support of various dignitaries and celebrities including Emeritus Archbishop Desmond Tutu, Jeffrey Sachs, Annie Lennox, John Legend, Scarlett Johansson, Sergio Mendes, Missy Higgins, Fergie, John Butler, Mel B, Emmanuel Jal, Wyclef Jean, Khalid Abdalla and Mischa Barton.

Messages from celebrities and global citizens feature in the ‘in my name’ video and also on a short film called Be the Generatio

10 actions- Puzzle Earth

I scrapped the idea for the hands holding the earth. Seemed to cliched.

So the new idea is to break up the earth into 11 pieces. 10 for each action and the 11th missing piece will be the 11th action, i.e., "Donating £5 a month".

I had a tough time trying to turn the earth into an exactly 11 piece puzzle. REALLY tough time.

First I thought I could divide it along the latitudes.

But that didn't work out, because I realised I needed 11 pieces. So I looked for puzzle outlines and tried to fit them into the earth.

That didn't work out either. So I gave up and drew the puzzle myself.

10 actions image revamping

I didn't like how the hands-holding-the earth image turned out. It seemed to soft to go with the image of 'Bollocks to Poverty'. So I looked at other images to take inspiration from. The image needed to be a little more crude and in-your-face..

Body Shop Logo

I just happened to glance at the Body Shop Logo today and thought it looked quite similar to my Globe logo.

Taking inspiritation from the body shop logo, I have designed the image for the 10 actions poster.

I started making the image on Illustrator:

And this is how the final turned out:

The 10 fingers are going to have the 10 actions on them. And the hands will be holding a translucent Earth.