Black Eyed Peas frontman Will.i.am has leant his backing to the Global Call to Action against Poverty (GCAP) by writing a new song.
Together with African singer Angelique Kidjo, the song was played will live to launch the new GCAP campaign, also called ‘in my name’, outside the UN, where world leaders will be meeting to discuss how to save a world in crisis.
The campaign features celebrities, dignitaries and citizens, all holding their governments accountable for the lack of progress on meeting the Millennium Development Goals and has been launched across MTV and inmyname.com.
The campaign is being organised under the umbrella of GCAP together with Oxfam International, Save the Children and Comic Relief.
Will.i.am said, “We can be the generation that ends poverty,” said “Politicians promised in 2000 to halve poverty in 15 years. They made this pledge in my name, now they must act to achieve it.”
The campaign has garnered the support of various dignitaries and celebrities including Emeritus Archbishop Desmond Tutu, Jeffrey Sachs, Annie Lennox, John Legend, Scarlett Johansson, Sergio Mendes, Missy Higgins, Fergie, John Butler, Mel B, Emmanuel Jal, Wyclef Jean, Khalid Abdalla and Mischa Barton.
Messages from celebrities and global citizens feature in the ‘in my name’ video and also on a short film called Be the Generatio
The campaign features celebrities, dignitaries and citizens, all holding their governments accountable for the lack of progress on meeting the Millennium Development Goals and has been launched across MTV and inmyname.com.
The campaign is being organised under the umbrella of GCAP together with Oxfam International, Save the Children and Comic Relief.
Will.i.am said, “We can be the generation that ends poverty,” said “Politicians promised in 2000 to halve poverty in 15 years. They made this pledge in my name, now they must act to achieve it.”
The campaign has garnered the support of various dignitaries and celebrities including Emeritus Archbishop Desmond Tutu, Jeffrey Sachs, Annie Lennox, John Legend, Scarlett Johansson, Sergio Mendes, Missy Higgins, Fergie, John Butler, Mel B, Emmanuel Jal, Wyclef Jean, Khalid Abdalla and Mischa Barton.
Messages from celebrities and global citizens feature in the ‘in my name’ video and also on a short film called Be the Generatio
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